Hey, I'm Simona. Probably I was where you are right now.
I'm a Mindset and Clarity Coach, and I help high-achieving women and professionals reclaim their life force so it stops disappearing into their business and starts flowing back into their relationships.
— The Longer Version
Where this actually started
I grew up in Romania in the 1980s, under a Communist regime that shaped two things in me early: self-reliance and independence. They served me well. They also taught me, without meaning to, that being capable meant never stopping.
I built a marketing career that spanned more than twenty years, including senior brand and marketing roles at companies like British American Tobacco. I was good at it. I was also, for most of it, running entirely on operator mode. The always-on, always-capable version of myself that served everyone professionally and almost nobody personally, including me.
When I moved abroad in 2017, everything familiar disappeared at once: my language, my culture, my support system. For the first time, busyness could not fully cover for what I was avoiding. I had to actually feel what I had been outrunning for years.
That is where my life-force question started. Not what do I need to get done, but:
What is this constant motion keeping me from knowing about myself?
Life force is the real currency of a well-lived life.
— Why Tarot, And Why Now
The mirror, not the fortune
I want to be direct about this, because I know the word raises an eyebrow for some people, especially high-achieving, analytical women. I do not use tarot to predict your future. I use it the way I would use any other clarity tool: as a mirror for the parts of your subconscious that are already steering your choices, whether you have named them or not.
Paired with the Universal Laws Method, a certified framework I use to help clients understand and shift the deeper patterns shaping their energy and decisions, tarot becomes one more honest way to ask the question that changed things for me: What is actually running you right now, and is it something you would choose on purpose?
— My Mission Today
Life force is the real currency
I believe life force is the real currency of a well-lived life: more than time, more than money, more than achievement. When women reclaim theirs, everything downstream changes: how present they are with the people they love, how clearly they lead their businesses, and how honestly they can answer the question of what they actually want.
My work blends neuroscience-informed mindset coaching, tarot for subconscious clarity, and the Universal Laws, because lasting change needs both the inner work and the outer structure to hold it.
If you are a founder or a high-achieving woman who built a life that looks successful from the outside and feels quietly depleted from the inside, I built this work for you.